A team-based project for the final course at Politecnico di Milano. The aim was to design the identity of a web tv based in the Bovisa zone of Milan.

We first went out exploring the zone, taking picture and trying to understand the spirit of the place. The web-tv was in fact supposed to have Bovisa-centered topics.

We isolated “suspension” as the input that was better representing the zone.

Suspension between old and new, between the city center and the suburbs, between two different generations of citizens. Suspended as if it was living a transition period between past and future.

We came up with a stylization of a screen represented by a square containing the symbol of the suspension: the 3 suspension points.